Willow & Jo Consulting
Your Marketing Partner in Success
Willow & Jo Consulting
Empowering Retail Media Excellence
Unlock Retail Media Potential
Willow & Jo is a specialised consulting firm focused on helping businesses establish and optimise Retail Media solutions. With over two decades of expertise in digital advertising and commerce media across Asia-Pacific, we specialise in building Retail Media teams, processes, and strategies from the ground up.
Our experience spans working with leading marketplaces such as eBay, Rakuten, and Carousell, where we’ve developed and implemented industry-leading Retail Media strategies. From creating Southeast Asia’s largest Retail Media network to executing innovative strategies at eBay Australia, we bring unmatched insights and expertise to help you navigate the ever-evolving Retail Media landscape.
At Willow & Jo, we are your trusted partner in turning Retail Media challenges into opportunities. Whether you’re launching from scratch or optimising an existing strategy, we’re here to help you build, grow, and scale with confidence—ensuring you stay ahead in an increasingly competitive market.
Services
Retail Media Expertise to Build, Scale, and Optimise Your Business
Building Your Retail Media Team & Organisational Structure
We help you design the optimal team structure by identifying key roles, skill sets, and experience needed for success. From hiring the right talent to defining processes and workflows, we ensure your organisation is equipped to drive measurable results.
Developing a Retail Media Strategy
We craft and implement tailored Retail Media strategies that align with your business objectives and drive sustainable growth. Our expertise spans endemic and non-endemic brand opportunities, the trade-offs between self-serve and managed service models, and the dynamics between suppliers and agencies—ensuring your advertising solutions generate incremental revenue.
Ad Tech Vendor Selection & RFP Management
We guide you through the vendor selection and RFP process, simplifying complex ad tech choices to align with your strategic goals. With deep expertise in Ad Servers, DSPs, SSPs, DMPs, Sponsored Products, post-campaign analytics, and ID solutions, we help you choose the right technology partners to power your Retail Media business.
About
JJ Eastwood, Managing Partner
JJ is a highly accomplished digital advertising and retail media leader, with over 20 years of experience driving innovation and operational excellence across leading marketplaces in APAC, including eBay, Rakuten, and Carousell. As the founding Managing Director of Carousell Media Group, Asia’s leading retail media network, John-Jo built an organisation that connects brands with over 40 million monthly active shoppers.
JJ has successfully launched transformative products such as Carousell Connect, an omnichannel advertising solution, and Carousell Shopping Ads, a sponsored product offering. His expertise spans building cross-functional teams, managing complex product roadmaps, and fostering strategic collaborations with global brands. He has also served as Chair of the IAB Southeast Asia and India, where he championed the advancement of retail media standards and co-launched the Retail Media Council.
With a deep understanding of the retail media landscape, JJ is passionate about leveraging data-driven advertising and first-party data solutions to empower businesses while navigating evolving consumer trends and privacy regulations. A graduate of the University of Oxford’s Executive Leadership Program, he combines strategic vision with hands-on expertise to create sustainable growth and innovation in the retail media industry.
